Objective: Create social media assets that highlight selected speakers, reading lists, and quotes, ensuring the design aligns with the brand’s visual identity and engages the audience effectively.
Outcome: A series of professional yet creatively distinct assets that balanced consistency with variety, enhancing content visibility and brand appeal.
Style Guide
Objective: Create brand guidelines to organize and standardize Oceanside Perspective’s colors, fonts, typography, and logo usage.
Outcome: A refined the color palette, established photo guidelines, and a versatile sans-serif typeface to balance consistency and creativity. A flexible framework that ensured brand distinctiveness and maintain visual coherence for future designers.
Logos
Objective: Design a logo for "Oceanside Current," the newsletter for Oceanside Perspective. Convey the concept of a "message in a bottle," with the text "Oceanside Current" integrated into the design, reflecting the brand's core identity.
Outcome: A series of logos that could be used across various contexts.
