Internship

Oceanside Perspective

SOCIAL MEDIA ASSETS
Objective:
Create LinkedIn assets for a "Summer Spotlight Series" that highlights selected speakers, ensuring the design aligns with the brand’s visual identity and engages the audience effectively.

Challenge & Solution:
The challenge was to create design assets that spotlighted each speaker uniquely while maintaining brand consistency with colors, fonts, and logos, and optimizing them for LinkedIn. To achieve this, I developed a flexible design framework that balanced distinctiveness and cohesion, ensuring each spotlight aligned with brand standards. The assets were tailored to LinkedIn’s specifications, blending professional appeal with engaging visuals to maximize audience impact.
BRAND GUIDELINES
Objective:
Align Oceanside Perspective's visuals with business goals by increasing professionalism while maintaining the brand's playful identity. This objective aimed to appeal to a multi-generational audience by blending sophistication and creativity, creating an engaging and inclusive platform that reflected the organization’s mission.

Challenge & Solution:
Balancing the stakeholders' desire for professionalism with the brand’s playful identity required thoughtful updates to appeal to a diverse audience. I compartmentalized the color palette for consistency, developed photo selection guidelines aligned with the brand’s mission, and replaced an informal, inflexible font with a more sophisticated sans-serif typeface that supported bold and italic styles. This approach preserved the brand’s playful tone while introducing a polished, professional look, achieving alignment with  stakeholder expectations and audience needs.
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Logo Design
OCEANSIDE CURRENT
Objective:
Design a logo for "Oceanside Current," the newsletter for Oceanside Perspective. The client wanted the logo to convey the concept of a "message in a bottle," with the text "Oceanside Current" integrated into the design, reflecting the brand's core identity.

Challenge:
Ensure consistency and achieving the right balance between the font size and the overall logo design required several iterations. Ultimately, I developed a series of logos that could be used across various contexts, while maintaining alignment with the brand identity.