Objective:
Create LinkedIn assets for a "Summer Spotlight Series" that highlights selected speakers, ensuring the design aligns with the brand’s visual identity and engages the audience effectively.
Challenge & Solution:
The challenge was to create design assets that spotlighted each speaker uniquely while maintaining brand consistency with colors, fonts, and logos, and optimizing them for LinkedIn. To achieve this, I developed a flexible design framework that balanced distinctiveness and cohesion, ensuring each spotlight aligned with brand standards. The assets were tailored to LinkedIn’s specifications, blending professional appeal with engaging visuals to maximize audience impact.